| 5 Steps to Sales Success: Target your Market. Make the Sale. |
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Sales professionals can spend hours a day sifting through endless information on the Internet, in industry publications, on message blogs and so on, trying to identify events that trigger sales opportunities.
WANTED Technologies does the research for you. We scour and collect data from thousands of websites every day, enriching the data, combining it with third-party data sources, and ultimately delivering targeted and market-relevant information to your sales operation.
Our products grow your revenue by helping you identify and acquire prospects, improve planning, make more informed sales calls, grow existing accounts, and reduce the sales cycle.
At WANTED, we give you the vital information you need when you need it, letting you focus on what you do best: selling.
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| Step 1 |
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Market Segmentation and Market Potential provide insight into the number of businesses in your market and their propensity to spend on advertising packages. Market Shareshows your, and your competitors’, relative market share in a geographic area, industry, or occupation, and exposes trends in the competitive environment. Combined, these three data sources allow managers to understand their position in the marketplace in order to allocate sales resources effectively.
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| Step 2 |
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Data Cleansing/Enrichment is the foundation for any further action. Client information is updated and enriched, facilitating account management. A cleansed database enables you to reactivate old clients, a key source of added revenues. Matching your customer inventory to a third-party marketing database allows you to remove duplicate accounts, obtain data points that are not available to you from your own records (industrial classification, employee size, corporate ownership), and transmit data internally along a robust ‘unique business identifier’ platform.
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| Step 3 |
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Once your data is matched to a third-party database, Gap Analysisdisplays your penetration rate along segments based on business size and industrial classification, providing a window onto overlooked business segments and missed opportunities.
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| Step 4 |
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Lead Scoring generates a targeted and Scored list of sales leads that are most likely to buy your product, enabling sales teams to focus on the most valuable opportunities, and to avoid the unimportant ones.
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| Step 5 |
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The online Analytics© tool provides sales professionals with accurate, real-time, account-level competitive intelligence, profiling a customer’s online activity, and facilitating more informed sales calls that lead to greater returns.
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| Wanted Integrated Solution |
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Each step in the WANTED Integrated Solution can function as a stand alone product, or can be tailored to specific customer needs. WANTED’S ability to integrate our suite of sales and intelligence solutions within our clients’ operational infrastructure, such as CRM, makes the WANTED Solution the most versatile of its kind in the market.
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