Media Industry Solutions

"This week WANTED Analytics™ was VERY useful. [We] made a sales call and were able to speak intelligently on what [the advertiser] is spending vs. their competition. It was a $3,000 sale with the promise of a contract. I require the outside sales reps to run WANTED reports before every outside sales call for both account information and competitive comparisons."

WANTED's Market Potential reports estimate the amount that a company will spend with providers of recruiting services on an annual basis. Reps can research sales opportunities for specific occupational categories, or for all companies within their sales territory.

In order to achieve a higher level of efficiency and productivity, sales organizations need to base their strategies on accurate, high-quality information.

In business, this begins by knowing who your current customers are and who your sales prospects are. Because of undisciplined information management, customer files in many businesses are too often incomplete, and filled with errors, duplicates and misspellings.

In an environment where customer files are filled with errors, sales reps waste time chasing down incomplete data, overlapping efforts, or approaching current clients for new business based on inaccurate information. The result is poor sales performance.

WANTED's proprietary Account Data Hygiene™ and Gap Analysis™ processes transform and organize your existing customer database, while giving you a window into overlooked business segments and missed opportunities.

The WANTED Account Data Hygiene process eliminates duplicate records in client accounts and matches records to a third party Business Data file, resulting in a "clean" list of all customers that conforms to a standardized set of records within the client's overall market.

Following the Data Hygiene process, the WANTED Gap Analysis produces a report by segment of high-priority accounts for clients' sales teams. For each market segment, the Gap Analysis calculates the client's share of that segment and identifies the accounts that represent the greatest opportunity to increase share in that segment.

Contact WANTED for more information on how WANTED's Business Intelligence Suite can transform your database for a higher level of sales performance.